THE americas.

The Americas - made up of North, South and Central America, as well as the Caribbean - are rich in culture, diversity and beauty. More than just former European colonies today - the Americas are powerhouses in innovation, forward thinking and constantly talking in the cultural conversation. From the global impact of the US media, the iconic culture of Jamaica, to the sports scene of Brazil, there is undeniably a sense of adaptation and pride within the many cultures of the Americas - which can be shown in the way they have had to design themselves from the ground up.